What is StigmaWatch?
SANE’s StigmaWatch program was established in 1997 to promote responsible reporting of mental ill health and suicide in the Australian media.
We monitor and respond to reports of inaccurate or inappropriate stigmatising media portrayal of mental ill health and suicide.
In line with the Australian Press Council and Mindframe’s reporting guidelines, we work with media professionals across the country to provide constructive feedback and advice on how to responsibly report stories about mental ill health and suicide.
StigmaWatch is funded by Mindframe, an Everymind program through the National Suicide Prevention Leadership and Support Program.
Real life impact of Stigma
“When we have weeks where the stigma in the media is so continuous, it’s like a wall. It’s like a wall of noise.”
People affected by complex mental health issues and suicide, their families, and other carers tell their stories and speak out about the impact of stigma on their lives.
Peer Ambassador Cameron talks about his experience in this powerful video.
Addressing stigma in the media
Despite recent advances in awareness and understanding, stigmatising attitudes towards people with mental illness are highly prevalent in Australia and often reinforced by the media.
To celebrate 25 years of important work in stigma reduction, StigmaWatch partnered with the Melbourne Press Club to present a media masterclass on stigma.
Featuring SANE ambassador and media personality Osher Günsberg, SANE CEO Rachel Green, Everymind Director Jaelea Skehan OAM and ABC Medical Reporter Sophie Scott, this 60min session covers what stigma it is, what it does, and how the media can help us to eliminate it.
Become a StigmaWatcher
Resources
StigmaWatch Reporting Archives
Browse the archive of StigmaWatch reports and Good News files submitted over the years.
Our Impact in FY25
StigmaWatch reports
Reports Rectified
StigmaWatch community members
Ways you can get involved with sane.
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