11 February, 2014
StigmaWatch wrote to Metro Trains after a Metro Trains poster had upset a Melbourne commuter.
The was an excerpt from the 'Dumb Ways To Die' campaign and depicted a cartoon character dressed in a hockey goalkeepers mask, with the line 'Don't invite a psycho inside'.
StigmaWatch encouraged Metro Trains to consider the potential offence the ad caused by reinforcing mental illness stereotypes.