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Reinforcing mental illness stereotypes

StigmaWatch wrote to Metro Trains after a Metro Trains poster had upset a Melbourne commuter.

The was an excerpt from the 'Dumb Ways To Die' campaign and depicted a cartoon character dressed in a hockey goalkeepers mask, with the line 'Don't invite a psycho inside'.

StigmaWatch encouraged Metro Trains to consider the potential offence the ad caused by reinforcing mental illness stereotypes.

https://www.sane.org/popular-stigma-files/reinforcing-mental-illness-stereotypes

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