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Stigma Pledge 2019

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An initiative of SANE Australia, Everymind and Mindframe.

SANE Australia and Everymind, supported by our colleagues across the Australian mental health and suicide prevention sector, are increasingly concerned about the use of unsafe language, myths, stereotypes and stigma which are commonly referenced as part of political discourse.

During the federal election campaign and beyond, we wanted to emphasise the importance of avoiding any language that stigmatises mental illness. Negative and unsafe references to descriptive phrases such as ‘political suicide’, ‘suicide economy’, ‘crazy decision’, ‘political madness’ and psychotic pollies’, among others, can have a harmful effect on those living with mental health issues and may inadvertently prevent people from seeking help and support.

We encourage you to be mindful of the power of your words, in order to reduce stigma and minimise harm to the most vulnerable in our community.

Click here to read our #StigmaPledge dos-and-don’ts list which will help you identify and avoid problematic language.

For more information on the Mindframe guidelines, please visit the Mindframe website.

To show your support for SANE and Everymind’s stigma reduction initiatives, sign the ‘I Say No To Stigma’ pledge form. Just follow the three easy steps below:

  1. Print out and sign the ‘I Say No To Stigma’ pledge form below (just click the 'pop-out' button in the top right corner).

  2. Take a selfie (or just a photo!) with your pledge.

  3. Get socialising! Share your pledge photo so everyone can see your commitment to this important movement.

    Include a brief explanation of why you chose to sign the pledge and make sure you include the hashtag #stigmapledge and tag @SANEAustralia, @EverymindAU and @MindframeMedia.

    Here’s an example:
    Almost 45% of Australians will experience mental illness in their lifetime. Like @SANEAustralia, @EverymindAU and @MindframeMedia, I say no to stigma and pledge to use safe, inclusive & stigma-free language when discussing mental health. That’s why I signed the #stigmapledge


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Last updated: 23 May 2019