The Signs campaign uses the media to promote understanding of the early signs of mental illness, and highlights the importance of getting help for those affected.
The national campaign features everyday street signs and billboards replaced with titles such as ‘depression’, ‘anxiety’ and ‘mood swings’ to represent how mental illness is a part of everyday life for many people – and the importance of identifying possible signs.
'Friends and family are often the first people to notice the changes in behaviour or thinking that can be early signs of mental illness. SANE encourages people to have the confidence to act on their concerns as soon as possible and simplify what can be an overwhelming process by providing clear information and advice,’ says Paul Morgan, Director of Communications + Online SANE Australia.
The 'Signs' campaign was developed through the generous support of award-winning ad agency, Commotion, and the TV commercial was directed by David Jagoda, renowned for his work on high-profile campaigns for Nokia, Ikea and MTV among others.