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StigmaWatch promotes responsible reporting of mental illness and suicide in the Australian media.

StigmaWatch challenges stigmatising and irresponsible portrayals of mental illness or suicide, as well as praising responsible reporting on these issues.

What's the process?

If you find media coverage you feel stigmatises mental illness or irresponsibly reports suicide – or responsibly addresses these issues – you can report the item to StigmaWatch.

Anyone can report a media item to StigmaWatch and, if appropriate, StigmaWatch will voice your feedback to the media. If the report is inappropriate or stigmatising, the media outlet will be provided with constructive advice on how to improve the item.

Why should I report stigma?

The media play a crucial role in shaping community attitudes surrounding mental illness and suicide.

Media coverage that stigmatises mental illness or irresponsibly reports suicide can have serious consequences.

Far too often people affected by mental illness do not seek the help they so desperately need because of stigma. Irresponsible reporting of suicide can lead to copycat attempts or normalise suicidal behaviour.

How does responsible reporting reduce stigma?

The media can also help to improve attitudes. Accurate and positive stories about people living with mental illness can promote hope and encourage people to seek help for mental health concerns. 

By encouraging accurate and responsible representation of mental illness and suicide in the media, StigmaWatch helps improve the lives of all people affected by mental illness.

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Last updated: 18 April, 2017

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SANE StigmaWatch is part of the Australian Government’s Mindframe National Media Initiative