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Changing attitudes, changing lives

We can all play a part in combating stigma

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A Life without stigma

‘Why did we ever discriminate against people based on that?’

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Report mental health stigma.

Bringing in more support, being listened to, feeling part of your mental health solutions.

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What it is, and what it isn't.

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The SANE Guide to Reducing Stigma.

Practical suggestions on what you can do to reduce stigma.


Established in 1999, SANE StigmaWatch pioneered stigma-reduction by improving representation of mental illness and suicide in the media.

When someone reports to StigmaWatch, the media item is investigated and evaluated against the StigmaWatch Criteria and Mindframe guidelines. If appropriate, StigmaWatch then acts on the report.

SANE Media Centre provide the tools you need to deal positively with the media.
Examples of StigmaWatch taking action.
Tackling stigma against mental illness.

StigmaWatch Bulletin

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More to discover
a life without stigma

Life Without Stigma

The Life Without Stigma report examines the impact stigma has on the lives of people affected by mental illness.

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Lets say no to stigma

Say no to stigma! is a YouTube campaign to spread the word that this prejudice is unacceptable in Australia today.

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SANE StigmaWatch is part of the Australian Government’s Mindframe National Media Initiative