The media has an important role to play in suicide prevention and can be a powerful tool in raising awareness of the risks, warning signs and steps that can be taken when concerned about someone else or yourself.

When reporting on suicide and self-harm, some media outlets still publish details such as methods and locations without realising these may contribute to copycat deaths. Research has proven vulnerable people can be triggered to act when learning of the death or self-injury of someone they identify with or admire.

While acknowledging that any harm done by such publicity is unintentional, StigmaWatch seeks to raise awareness of this issue with the media and urge extreme caution. StigmaWatch also congratulates media professionals who do progressive and helpful work when reporting on suicide, for their contributions to suicide prevention, especially where essential advice and helplines are included.