In September both the Brisbane Times and the Courier Mail reported on euthanasia advocate Philip Nitshcke's 'Single shot' film, in which a means to taking your own life is demonstrated. Both articles included the drug promoted by Nitshcke.

StigmaWatch contacted the editors of these papers to let them know that publishing the name of the drug may help to make this information public knowledge - and could lead to the drug becoming commonly used in suicides in general.