How StigmaWatch works

Receive – Research – Analyse - Act

When SANE StigmaWatch receives a positive or negative report, each submission is researched and analysed using the Mindframe National Media Initiative’s Reporting Suicide and Mental Illness guidelines, as well as codes of conduct governing the media industry.

If a report is found to be inappropriate, StigmaWatch informs the media or business of the reasons for the complaint, and encourages the amendment or removal of the item.

If this request is rejected or ignored, StigmaWatch will consider taking further action via industry bodies such as the Australian Communications and Media Authority, Australian Press Council, Advertising Standards Bureau or the Australian Human Rights Commission.

Examples of StigmaWatch drawing on industry standards, guidelines, or legislation to correct inappropriate items include: