In Helen Westerman's article, 'Rural footy clubs act to tackle the loss of players and mates to suicide', she reports on the efforts of regional footy clubs to counter depression and suicide. Published in The Age on 11.5.07, the article has been recognised for encouraging awareness of the early signs of mental illness and advocating intervention by friends and family.

StigmaWatch contacted Ms Westerman to congratulate her on her progressive reporting, which reflects many of the Mindframe principles on media handling of mental illness and suicide.