Lollie Bar, reporter for the Sunday Telegraph's Body and Soul section, wrote an article entitled 'Even cowboys get the blues' on 13.08.06.

The article was reflective of many relevant Mindframe principles and recommendations on reporting mental illness and suicide. 

Balanced and accurate information in the article about depression helped to demystify the illness. Readers also praised the article for normalising men’s depression, highlighting the fact that mental illness is real, common and treatable. Furthermore, it was good to see that the article concluded by directing readers to sources of further information and help.