In early July StigmaWatch was informed of a NineMSN report regarding a suicide pact in England. The report failed to include helpline information for readers who were upset or distressed by the story.

StigmaWatch contacted NineMSN's online editor who quickly added contact details for Lifeline and the SANE Helpline.

Media outlets are reminded that the Mindframe guidelines and Australian Press Council Reporting Standards recommend all media outlets ensure suicide-related stories include references to helplines, such as Lifeline and SANE Helpline, to assist readers who may be seeking support and information about suicide prevention.